Case Study: Serviced Apartment provider

A serviced apartment operator in London felt that the business growth had stalled, and they were not sure how to generate more revenue.  They usually worked with service apartment agents by telephone and email enquiries, which were very time consuming, and during office hours/days only.  The Managing Director asked Zientek Global for help.   Our business advisor analysed the business channels for enquiries and advised that the company can increase sales via e-commerce.  We set up an e-commerce strategy and an action plan, and within 1 year, increased revenue from e-Commerce platforms by 90%.  Automating some of the sales through a channel manager, and third party booking websites, meant that the serviced apartments gained more instant bookings throughout the office and out-of-office hours.  Less time consuming on staff time, more efficient, and as a bonus, the apartment company gained more online exposure which increased direct bookings.  Result was more revenue generated through an online channel, lower staff cost

Our Approach

Zientek Global conducted a full review of the company’s enquiry channels and booking patterns.

Our analysis revealed a major opportunity: the business could significantly increase revenue by embracing e‑commerce and automation.

What We Implemented

• A tailored e‑commerce strategy designed to expand online sales channels

• A clear action plan to transition from manual enquiries to automated bookings

• Channel manager integration to synchronise availability, pricing, and reservations

• Listing optimisation on third‑party booking platforms to increase visibility and instant‑booking capability

This shift allowed the business to capture bookings 24/7, not just during office hours.

The Results

Within just 12 months, the impact was transformative:

90% Increase in Revenue from E‑Commerce Platforms

Online channels like Booking.com, Airbnb, Expedia, VRBO became a major driver of growth.

Reduced Staff Workload

Automation replaced manual email and phone enquiries, freeing the team to focus on higher‑value tasks such as customer service, or researching new clients.

Increased Online Visibility

Stronger visibility on major booking platforms didn’t just boost third‑party sales — it also drove more guests to the company’s own website. As the apartments appeared more often in search results, brand trust increased, website traffic surged, and direct bookings grew without extra marketing spend.

Lower Operational Costs

With routine tasks automated, the team needed fewer labour hours to manage bookings. This reduced staffing costs while boosting overall efficiency and freeing the team to focus on higher‑value work.

The Outcome

By modernising its sales channels and embracing digital automation, the serviced apartment operator unlocked a scalable, future‑proof growth model.

More revenue. More efficiency. More visibility. Less operational strain.

Zientek Global’s strategic guidance and hands-on approach turned a stalled business into a high‑performing, digitally enabled operation.

Disclaimer: Due to client confidentiality, we are unable to disclose the name of the company. However, the client has granted us permission to share this project as an anonymised case study.

Want help with global domination?

At Zientek Global, our consultants have a deep understanding of the UK hospitality industry, its opportunities and challenges.  We empower business owners with strategic solutions and business development support to help them thrive in this dynamic sector.  With over 20 years of experience of working with restaurants and bars, our team is dedicated to helping owners realize their vision—whether you are launching a new concept or looking to expand your existing portfolio.

Based locally in London, we provide our clients with deep market expertise, strategic location scouting, and a robust network of local contacts to ensure you have the necessary information to make informed decisions. We help business owners from the strategic to the operational challenges, we find solutions for them.  Furthermore, for those looking beyond the UK, we maintain extensive international connections to support future global expansion.

We would welcome the opportunity to discuss how Zientek Global can help you take a bold next step with your business. Call us now to explore how we can support your specific goals.

 “Why think small when you can be bold with Zientek Global.”

Want help with global domination?

Give our team a call:

Phone: +44 (0)7929446735

Email: m.zientek@zientek-global.co.uk

Website: www.zientek-global.co.uk